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Marketing Lead (PT)

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Location
Woburn, MA
Hourly
$35.00 - $35.00
Job Type
Contract
Date
Apr 17, 2018
Job ID
2589168
Position: Marketing Lead (Part-time)

Company: Growing risk management firm with 5-10 employees that provides insurance in a differentiated way.

Location: Woburn, MA
 
Hours/Schedule:  Approximately 15-20 hours per week (mostly on-site but with some flexibility to be remote)  Schedule can be flexible based on the candidates needs.
 
Salary: $35/hr

Job Description: 

Marketing Manager's responsibilities would include:
  • Create and execute a lead generation multi-channel marketing plan to support aggressive, planned growth.
  • Strategies/Channels might include the following:
    • Events/speaking opportunities
    • Targeted email campaigns
    • Marketing videos
    • Company newsletter
    • Maintain website (word press)
    • Direct mail
    • Trade association partnerships
    • Other channels as recommended and approved by company leadership
  • Brand promotion
    • Re-brand, uncover and promote a highly differentiated risk management product that exists in a cluttered space
    • Administer limited marketing budget to maximize value
    • Develop and execute multi-channel, integrated marketing campaigns to support aggressive growth targets
  • Measure results
    • Implement tracking methods for evaluating lead generation activities to determine return on investment
    • Report results to company leadership
  • Miscellaneous
    • Help clean up, build and maintain database of contacts
    • Strong writing/editing skills to support communications strategy
Job Requirements:  
  • Bachelor’s in Marketing or equivalent
  • 5+ years’ experience implementing marketing programs, preferably for a professional services firm
  • Strong writing and communication skills
  • Digital and traditional marketing experience
  • Some technical skills with websites
  • Constant Contact or other digital marketing software expertise