Job Postings

Social Media Strategist (Full-time/Flex)

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Bethesda, MD
Job Type
Direct Hire
Mar 08, 2018
Job ID

Company: Successful, innovative PR firm

Location:  Bethesda, MD, work must be done onsite
Job Type: Direct Hire 
Hours / Schedule:  Candidate must work onsite and be available to work 35-40 hours weekly with a flexible schedule 
Rate:  TBD, based on experience
Job Description: Reporting to the Media Director, The Social Media Strategist should possess a deep understanding and thorough knowledge of conceptualizing, executing and reporting on organic and paid social media campaigns.

  • Develop paid and organic social media recommendations for firm's clients based on budget, channel, content, and audience parameters with an eye on achieving measurable ROI.
  • Design social strategies that fit into larger paid, earned and owned media campaigns that require coordination with Strategy and Creative departments.
  • Monitor social media ad budgets to ensure that they spend according to expectations and work with the Finance team on processing and reconciliation of monthly vendor invoices and credit card statements.
  • Research and analyze social media monitoring data and provide insights into relevant conversations that work to uncover opportunities for firm's clients and for new business pitches.
  • Collaborate with the creative team on the development of required creative assets (copy, image, and video) for organic and paid promotion on behalf of client and agency social media programs.
  • Direct ongoing agency promotion using available social media channels like Facebook, Instagram, LinkedIn, Twitter, YouTube, (and others) – involving other team members, as needed.
  • Demonstrate a knowledge of social media best practices (organic and paid) and stay on top of trends. Translate this knowledge into actionable insights for strategy, creative and connections teams.
  • Manage relationships and engagement with social media and influencer marketing vendors.
  • Create case studies highlighting results from successful client social media campaigns as needed.
  • Work with the Digital Media Strategist on firm's social media reporting dashboard (powered by Datorama), to ensure that key performance metrics for client social media campaigns are being tracked.
  • Attend industry conferences, presentations, and webinars to stay current with industry trends
  • Research new social media channels and analytics vendors for firm's social media clients
  • Educating the account team on social media best practices and emerging platforms
  • Accomplish all tasks as assigned by management
  • Contribute to agency blog with new perspectives on social media trends and developments
  • Bachelor’s degree in a related field required
  • Minimum 4 plus years of experience in known brand social media management (agency experience preferred)
  • Proficiency with social media ad platforms – Facebook/Instagram, Twitter, Snapchat required (LinkedIn and Pinterest are a plus, but not required)
  • Experience working with social media listening tools such as Crimson Hexagon, Sysomos, Meltwater, or similar tools (we currently use Infegy Atlas)
  • Experience in social media reporting using Facebook Insights, Google Analytics, etc.
  • Entrepreneurial minded with the ability to multi-task and handle multiple campaigns at a time
  • Strong written and verbal communication skills with a mind for problem-solving
  • Must have strong interpersonal skills to foster client, vendor, and internal relationships