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Product Marketing Manager (PT)

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Location
Boston, MA
Hourly
$30.00 - $35.00
Job Type
Temp To Perm
Date
Feb 06, 2017
Job ID
2449016

Rapidly growing IT services company located in Boston, MA seeks part-time product marketing manager.

Job Title: Product Marketing Manager

Company: Well-established Managed IT Services provider of fully integrated services, allowing its managed service provider partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses.

Location:  Headquarters in Boston, MA. May be opportunity for some telecommuting in addition to on-site hours at headquarters in Boston.

Job Type: Hourly to Permanent

Hours/Schedule:  Approximately 30 hours/week.

Rate:  $30-35/hour, based on experience

Job Description:  This position reports to
 the Sr. Director of Product Marketing. Responsible for supporting the product marketing team and helping to execute go-to-market, positioning and messaging strategies for a core product line. Working cross-functionally, help drive the business forward – meeting revenue and growth targets. The ideal candidate is customer-centric, understands channel dynamics, is analytical, a problem-solver and well spoken.  Responsibilities include:

Marketing Strategy

  • Assess market opportunity and develop strategy to meet revenue and growth target.
  • Monitor trends and competition.
  • Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and strategize how to surpass them in the market.

GTM Plan

  • Develop sales tools and training programs to enable the sales team.
  • Work closely with Demand Gen/Programs team and provide market strategy support in developing effective acquisition and partner campaigns/programs.
  • Contributor to the development of key value propositions, messaging, naming, packaging, pricing, content, and sales collateral.
  • Author positioning statements, key selling messages and proof points for monthly point releases. 

Business Intelligence

  • Work closely with sales to maintain a win/loss analysis report and feed that insight back into the organization to evolve messaging and programs.
  • Participate in Voice of the Partner projects to ensure decisions and strategies always consider market perspective.
  • Assist in primary research projects that inform key business decisions.

Additional responsibilities as required


Qualifications:
  • 4+ years of software product marketing experience in SaaS based businesses marketing to small business; channel marketing experience a plus
  • Bachelor’s in business, marketing or market research
  • Outstanding communications and strategic thinking skills
  • You must be analytical and results-driven.
  • Strong presentations skills and ability to concisely and clearly communicate ideas.
  • Critical thinker with proven ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results.
  • Highest level of professionalism, consistency, and accuracy when representing Continuum’s corporate communications and brand.
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  • Understanding of SaaS, security, cloud computing, and database technologies.